Explainer videos are a tried-and-true method of persuading customers of the worth of your product.
When you visit most businesses’ websites, you can find plenty of information about their services. Still, explainer videos are one of the most common ways to give this information to potential clients.
It’s time to start creating explanation videos if you haven’t already!
What is an explainer video?
A short-form video highlighting a company’s product, service, or business idea effectively and appealingly is an explainer video. These videos are typically used for marketing or sales objectives.
Explainer videos are typically hosted by businesses on their landing pages or displayed on the home page of their websites. Some even use Facebook or other social media websites to promote their goods or services through these videos.
The essential components of an explainer video are listed here, along with information on how to make your own.
Why Do Explainer Videos Work?
Five things characterize all compelling explanation videos.
- Explainer videos are usually under three minutes long, but the greatest ones are frequently shorter—between one and two minutes.
- A compelling call to action (CTA) should be included in explainer videos, making it clear what the viewers should do after watching.
- Concentrated on tackling a problem: Explainer videos are targeted at addressing a particular issue, outlining the benefits of their offering, and showing why they are the answer.
- Match the brand and audience: Explainer videos work best when the tone and style are appropriate for both the target audience and the brand.
- High quality: To effectively communicate a brand’s value proposition, explainer videos must be high caliber in both production and content.
How then are the finest explainer videos able to maintain their succinctness, excellent quality, compelling call to action, and understandable solution?
They all have a similar format.
- What: What issue is the audience facing?
- How: What problem will your good or service solve?
- Justification: Why should the audience pick you?
Explainer videos frequently neglect to emphasize the why in favor of the what and the how. They do an excellent job of discussing a product or service, but they fall short when conveying the business’s core mission.
Your business needs to convey a compelling core mission statement that connects with its intended audience to explain the why. This may be done using video marketing to identify their target audience.
Types of Explainer Videos
An explainer video can be categorized as either animated or filmed. We shall soon cover the several subcategories that fall under the first category.
Potential customers can learn more about a product or service by watching an animated explainer video, which uses drawn characters and surroundings.
Because they are entertaining to watch, most people don’t mind taking a minute or two to watch an animation when they come across one. The six categories of explainer films are listed below for your consideration when producing videos for your company.
- Animation of characters
Character animations, as you might have guessed, position a character in an animated setting. The protagonist typically faces a need or difficulty that is then met by a good or service.
These movies are successful because they help the viewer relate to the character. Your target audience most likely had the same issue and will be able to identify with the character’s frustration.
The issue is resolved, and the character is content with the cartoon’s conclusion. Will tempt the audience to purchase the product to address the issue in their own life.
With the help of pre-made web templates, you may make your character animation effortlessly. These frequently use the same characters in several locations. Each scene features a different action or emotional expression from the surface. Look for appropriate settings and arrange them in the proper order.
You have two options for the script: either type it into the text box or record a voiceover. Whatever you decide, make sure it corresponds with your visuals. Once you’re finished, include music in your video to make it even more entertaining to watch.
- Animation using motion graphics
Interactive animated elements, dynamic typography, and inventive transitions are all features of motion graphics videos.
Of fact, character animation may also have these components, which can sometimes make the distinction between the two difficult to distinguish. The prize is that motion graphics frequently change characters throughout the video.
Motion graphics animation’s goal is to convey what is said in a voiceover visually. With such assistance, listeners can better remember the speaker’s information.
Furthermore, there’s a reasonable probability that engaging images will keep viewers watching the whole film. This category can also include animated infographics.
These movies greatly simplify the process of understanding and remembering knowledge by illustrating it with animated charts and figures. Businesses frequently use online templates to swiftly and effectively make these films.
With these templates, you must pick the scenes you want, enter your information, and watch as your video renders. To make the video’s aesthetic adhere to your business rules, you can also alter the music track and color scheme.
- An explainer live-action video
Then there is the explanatory video that was shot. It is frequently referred to as a “live-action explainer” and resembles a movie commercial. The primary purpose of the two is what distinguishes them. Live-action explainers instruct as opposed to advertising that promotes.
Promotion is, of course, the ultimate aim of explainers. But that won’t happen until the target market is aware of the new market offering and its benefits. A live-action explainer’s primary drawback is that it restricts what may be shown in a video.
While filmed videos are significantly more constrained due to technical considerations, animations are only limited by one’s imagination.
However, there is a benefit to using video explainers. They frequently work better at establishing an emotional connection with the audience. The rationale is that human characters tend to have higher levels of relatability than animated ones. Filmed videos can thus convey an immediacy that animated explainers frequently lack.
- Animation on a whiteboard
Have you ever watched one of those films where an artist is shown writing a text and drawing images by hand on a blank canvas? You have already seen a whiteboard animation, a different kind of animated explanation film.
Whiteboards are visual representations of a voiceover’s material, similar to infographics. This makes the information exciting and simpler to understand. Technical simplicity and affordability are two benefits of whiteboard animation.
Create a character that represents your target audience for an impactful whiteboard animation. Consider your audience’s demographics, passions, and problems when developing your marketing strategy. Keep this information in mind as you write the script for your video.
Make sure the graphics are logically connected and tell a whole tale. If not, it will be difficult for your readers to connect the dots. Watch this brief CrossFit whiteboard for inspiration. In around 30 seconds, it illustrates their workout service.
- Kinetic Typography
Words are frequently thought to be less expressive means of communication than visuals. Almost everyone reading this has heard the proverb, “A picture is worth a thousand words.”
But what if we could combine text and visual communication in actuality, dynamic typography does this same task. The “moving text” technique moves the audience in a way that plain text cannot. And it accomplishes this by cleverly utilizing color, typeface, size, and movement.
All of this animation’s elements must cooperate to create the desired mood for it to be successful.
That’s what this Spotify explainer accomplishes. Take note of the video’s various components while you watch. An uplifting mood is created through the coordinated use of music, images, text formatting, and movement to the beats. You immediately want to listen to music as a result.
Feeling adventurous? Using these templates, you may make your kinetic typography video.
The video equivalent of a screenshot is called a screencast. It is a video recording of a computer screen that frequently includes audio commentary.
This format is helpful when you need to demonstrate how to accomplish anything on a computer. It might be a detailed instruction manual on how to use specific software. Or it may be an instructional video that demonstrates to potential buyers the advantages of your product. Making a screencast explainer is a terrific idea if you want to advertise a software product.
First off, it is by far the most affordable video option available. Second, your customers will be aware of the terms of their agreement.
This indicates that qualified prospects are more likely to purchase your goods than to consider if it is appropriate for them.
The best advantage of screencasts has yet to be mentioned. A new piece of software has an implicit cost in addition to its actual price, which is the time required to learn it.
This buying barrier is lowered with a screencast explanation. Before they dismiss it as too complicated, it demonstrates how to use your product for your target market.
The good news is that making a screencast video is not difficult. In fact, with some work and imagination, you could create one on your own. Create a script as you would for any other kind of video. Next, consider the accompanying images for each section of your writing.
Start recording as soon as pre-production is complete. There are many screen recording tools available, both free and paid. Remember to include the voiceover as well.
If you plan to make these kinds of movies frequently, you might need to spend money on a good microphone. During post-production, you can use editing tools to remove the uninteresting parts afterward. Make your movie more interesting by using close-ups, original transitions, background music, and sound effects.
Consider employing animated explainer movies to ensure your customers thoroughly comprehend your product or service. Create and compose a fantastic explainer video screenplay that showcases your product in splendor.
Create your film based on your understanding of your audience, their needs, and preferences. We can help if you need assistance with video production!
Start making an explainer video for your company by browsing our vast collection of explainer video templates and settings.