Target Audience is the group of customers your business is targeting. They must have a need for the products or services. Which you provide and must be able to pay for that products/services. Target customers include both potential customers and real customers.
Target Audience is the group of customers in the target market segment. Target Audience has been identified, classified based on criteria, different information fields.
For example, a target customer group can be defined by a range of categories: gender, age group, marital status, social class, etc.
In TV advertising: Target Audience is the Audience that advertisers/programmers target, specifically identified by characteristics of gender, age, education, occupation,… who decide to shop in a family…
The first step to solve these marketing problems is to identify and get to know your target customers well. As a result of identifying and getting to know your target customers, you will know the following:
- What are the products and services you will provide to your Target Audience
- Rates to set for your products and services
- The type of marketing material you need (website, flyers, posters, radio ads, blog posts, etc.)
- Benefits and features you will highlight in your marketing materials
- The exact keywords you will use in your marketing message
- How to design your marketing materials
- Where you will submit or display your marketing materials?
- Where you will advertise on?
Here is a list of characteristics you should consider when identifying your Target Audience. Let’s find out!
1: Learn from Trends on Social media
Trends on social media such as Youtube, Instagram, Tiktok, and Facebook may help you identify interest in a particular keyword or topic over time from your target audiences. This can be useful if you want to narrow down the space for your business idea, as well as any general trends.
This will tell you that your target audience tends to be seasonal shoppers, but also has some steady interest in board games over the past few days.
2: Using Demographics
Demographics, which are criteria you use to describe a particular part of a population. Some examples of demographics include:
- Marital status
- Occupation / Industry
- Academic level
3: Specify the position of your Target Audience
You can also narrow down your audience based on location. You can select a neighborhood, city, province or state, or country. You can also determine through distance. For example, you might target customers within a 100 kilometers radius of your city. Or you can target customers in your city and the cities around it.
For those who want to run an online business for clients or clients globally, you may not need to set up a location.
However, it is possible that as your business grows, you will find most of your customers tend to come from some other cities or countries. You can then define a specific target area or change to other locations that may offer the opportunities you want.
4: Check on your target markets
Once you’ve found your target market, you can make the following business planning processes easier. This is also a good time to start testing your target audience to see if it’s a good fit for your product or service.
By focusing on a narrow market, you are not rejecting folks who do not meet your criteria. Target marketing, on the other hand, allows you to concentrate your marketing dollars and brand message on a certain market that is more likely to buy from you than others. This is a lot more cost-effective, efficient, and effective method of reaching out to new clients and generating leads.
5: Find out your target audiences’ Hobbies and activities
Topics of interest, hobbies, daily routine activities, and habits are all examples. Here are a few examples:
- Fans of board games
- Backpackers who travel frequently
- Newbie gardeners
- Collector of stamps
You can also figure out what your target audiences believe in. For instance:
- Instead of major development corporations, independent developers create video game reviewers.
- Environmentalists or anyone concerned about climate change. Who is the intended audience?
- Individuals who believe that a healthy work-life balance is critical.
- Those who are always on the lookout for the best deal.
Don’t be scared to get really detailed when defining your target demographic. You can begin with broad categories such as children or working mothers. However, thorough social media audience research will enable you to go into more depth. Just like when you research for your dropshipping agent, you always begin with a broader group or location, then narrow it down to shortlisted dropshipping companies that you find reliable.
Also, remember that while you can sell to anyone, you can’t target everyone with all of your social media content. If you’re attempting to talk to their kids, parents, spouses, and coworkers at the same time, you won’t be able to speak directly to your best potential clients. Best of luck in identifying your target audience!